MBB7009M MDA Assessment 1 Brief

Module Details

Module code:

MBB7009M

Level of Study:

7

Module Leaders:

Dr Francis Achi

(MD)

Dr Wiam Id

Boumsoud (DMD)

Credits:

20

Assessment format:

Group Poster

Presentation

Method of

submission:

In-class

presentation and Turnitin submission within Moodle

Deadline or

Assessment Period:

In-class

Presentation: Week commencing 31-

March-2025

Moodle (Turnitin) Submission: Friday 04-April-2025,

12:00 noon GMT

Feedback date and place:

Wednesday 30-

April-2025, 12:00 noon GMT

Written feedback on Turnitin/Moodle

Assessment limits: length, load, word count, etc.

15 minutes per

group (+/- 10%)

Component

number:

01

Is this exempt from anonymous

marking under the policy?

Yes

Component

weighting:

30%

Assignment Description

In groups allocated to by the module director, you are required to produce a poster that will be presented in seminars.

You are allowed to select a company of your choice. The task will be to:

‘Critically evaluate the marketing environment of any company of your choice.’ Furthermore, the company has decided to invest in a foreign market. Provide details of the likely risks and suggest recommendations.

It is important that the content is underpinned with the inclusion of relevant academic theory, concepts, and models where appropriate, as well as contemporary industrial insights. These should be accurately cited and referenced according to York St John Harvard Referencing throughout.

NB. The ID’s of all students that contributed to the poster should be included in the submission. Each student in a group should submit:

• The group poster (preferably PowerPoint)

• The group diary (MS Word)

Learning Outcomes

You must successfully achieve the following Programme Learning Outcomes to pass this assessment:

7.1 Demonstrate in-depth, specialist knowledge and mastery of techniques relevant to the study of opportunities and challenges of business and management

7.2 Demonstrate an advanced and critical understanding of concepts, information and techniques informed by knowledge at the forefront of the study of contemporary business issues within the context of society

7.3 Demonstrate a systematic, integrated and critically aware understanding of business management, leadership, and teamwork

7.4 Critically reflect and evaluate management, leadership and team working skills and take a proactive, independent and self-reflective role in working and developing professional relationships with others

7.7 Extrapolate information critically and creatively utilising appropriate decision-making techniques in order to extract meaning and understanding, solve problems, and identify and evaluate options in a world of uncertainty and imperfect information

Advice and Guidance

The poster should contain all the relevant information but also be visually appealing with the use of SmartArt, images, graphs, figures etc. You will be assessed on the presentation of the poster and your use of research and referencing throughout the presentation.

Common Mistakes to Avoid:

• Failing to cite sources correctly in Harvard style.

• Overloading the poster with text instead of using visual aids.

• Lack of integration between theory and real-world application.

• Not adhering to the time limit for the poster presentation.

• Presenting in class and not submitting on Moodle. Note: Both are compulsory requirement.

Frequently Asked Questions:

1. Can I choose any company? Yes, but all evidence of information provided should be verifiable. Industry and location are flexible.

2. What tools can I use for the Poster? SmartArt, charts, or figures in PowerPoint or Publisher are acceptable, but ensure you cite the source of the canvas template. 3. How will we be assessed? The poster will be presented as a group during seminars on campus. This is so that Lecturers can assess your holistic presentation skills e.g. poster content, organisation, ability to engage your audience, body language, eye contact, etc.

4. What if I am not confident in presenting? Practice with your group beforehand and use visual aids to help convey your points.

There is additional support available at Student Support & Guidance Assessment Regulations:

Please refer to the York St John University Code of Practice for Assessment and Academic-Related Matters.

We ask that you pay particular attention to the Academic Integrity and Academic Misconduct Policies within. Penalties will be applied where a student is found guilty of academic and/or ethical misconduct, including termination of your programme of study.

You are required to keep to the time limit set for an assessment and to note that you may be subject to penalty if you exceed that limit. Time will be recorded in accordance with Section 32: Agreed Sanctions Policy.

For late or non-submission of work by the published deadline or an approved extended deadline, a mark of 0NS will be recorded. Where a re-assessment opportunity exists, a student will normally be permitted only one attempt to be re-assessed for a capped mark in accordance with Section 38. Reassessment Policy

An extension to the published deadline may be granted to an individual student if they meet the eligibility criteria of Section 17: Exceptional Circumstances Policy

How is this assessment marked?

Your work will be marked according to the assessment instructions provided within this document and the selected Learning Outcomes’ (LOs) (see above).

Furthermore, this assessment is marked using the rubric that aligns with the University’s Generic Assessment Descriptors (see below).¹ This is to ensure all assessment decisions are comparable regardless of the discipline or mode of assessment.

Please note that you must meet the required baseline standards (50 – 59%) which will include the LOs and minimum expectations of the assessment. Further still, you must ensure you meet the requirements of each grade boundary to progress to the next, i.e., you should demonstrate your learning through the standards of the Pass, Merit and Distinction to reach a Distinction (70 – 84%). These standards are designed to scaffold and build your learning to achieve your fullest potential in each criterion being assessed.

Marking Criteria

Pass Grade Bands (100 – 50) (Learning Outcomes must be met)

Fail Grade Bands (49 – 0) (Learning Outcomes are not met)

General

Characteristics

Pass

(50 – 59)

Merit

(60 – 69)

Distinction

(70 – 84)

Distinction

Borderline Fail

(85 – 100)

(45 – 49)

(Credits may be

compensated)

Fail

(30 – 44)

(Credits may not be

compensated)

Fail

(0 – 29)

(Credits may not be compensated)

Adjectives

Satisfactory

Good

Excellent

Exemplary Not Successful

Unsuccessful

Fail

Thinking

skills (20%)

The work has attempted to apply advanced

thinking skills

methodically to material from the taught content (core and additional) and to present an evidence led understanding of the marketing environment of the company.

The work has

systematically applied advanced critical

thinking skills to the

(taught and

independently

researched) material. It has identified key

innovative/organisation al change problems

with or asked questions about, the source

material and proposed appropriate

approaches to resolve these.

The work has

successfully offered and evidenced new

insights into problems or areas of development which are central to the marketing environment of the company.

The work has created new

The work may have

insights or proposed new

applied some thinking

hypotheses (where

skills to part of the

appropriate) in response to

existing knowledge

problems or areas of

from the taught content

development which are at

but not enough of these

the forefront of research

are advanced thinking

in the marketing

skills. More of the core

discipline. It shows a

content needs to be

professional awareness

addressed or applied in

and application of the

this work.

thinking skills used to

process this knowledge.

The work has applied a few thinking skills to the materials from the core content but none of these are advanced thinking skills. Most of the core content has not been

addressed or applied. The work is limited by some misunderstandings,

misapplications, or gaps in key areas of knowledge from the taught content.

The work has not

applied the required thinking skills to the course content. Little or no core content has been addressed or

applied. The work is

limited by significant misunderstandings, misapplications, or

gaps in key areas of

knowledge from the

taught content.

Research

skills (20%)

The work has attempted to apply appropriate

research methods from the taught content

correctly. It has

attempted to solve

problems and answer research questions

which have been

encountered in directed and independent studies of business model.

The work has

successfully utilised research methods from the taught content and independent studies. It has carefully selected and applied these

research methods to

generate data and/or insights to solve

complex problems or answer bespoke

research questions.

The work is supported by an

appropriate/systematic/th oughtful methodological approach and design. The work demonstrates a strong competency and in-depth

understanding of the purpose and function of its research methods.

The work has successfully

The work may have

developed new

partially applied some

knowledge by using

of the research methods

research tools, research

from the taught content

design and methodology

to existing knowledge. It

effectively. It clearly

does not yet use these

articulates the researcher’s

skills and methods to

position. The design and

solve problems and/or

rigour of the planning and

answer research

implementation of the

questions. The work

research adhere to the

needs to include a more

professional standards of

coherent account of

the marketing

how these skills and

field/discipline.

methods are relevant

or applicable to the

marketing environment

of the company.

The work does not apply the required research methods to existing

knowledge. These skills and methods are not

used to solve problems and/or answer research questions. The work does not articulate how these skills and methods are relevant or applicable to the marketing environment of the company. There may be some

misunderstandings and misapplications.

The work does not

address the required research methods nor apply them to existing knowledge. The work does not attempt to solve problems and/or answer research

questions. There is

misunderstanding and misapplication of these skills and methods to the taught content and to the marketing environment.

General

Characteristics

Pass

(50 – 59)

Merit

(60 – 69)

Distinction

(70 – 84)

Distinction

Borderline Fail

(85 – 100)

(45 – 49)

(Credits may be

compensated)

Fail

(30 – 44)

(Credits may not be

compensated)

Fail

(0 – 29)

(Credits may not be compensated)

Communication (20%)

The work is largely clear, and coherent and

communicates

appropriately to an

audience. It is aware of relevant technologies and uses an appropriate writing and presentation style

The work communicates using technically

proficient language

appropriate to the

medium and its intended audience. It shows an appreciation of relevant technologies.

The work communicates persuasively. It

engages with relevant technologies and

communicates complex ideas in ways that are accessible to specialist and non-specialist

audiences.

The work communicates

The mode of

with a structure which

communication in this

flows logically. It

work is comprehensible

successfully

to some extent and there

communicates complex

may be some areas of

ideas in ways that would

focus on the

be understandable to a

presentation. The work’s

range of specialist and

language may show

non-specialist audiences.

some technical

The work engages ethically

proficiency and

with relevant technologies

partially apply an

and uses them in a socially

appropriate writing and

responsible way.

presentation style but

there are gaps,

mistakes, or

inconsistencies.

The work’s clarity and focus are limited. The language used is not consistent in its

coherence or technical proficiency and the work applies few of the features of an appropriate writing and presentation style.

The work has little or no clarity or focus and

does not attempt to

communicate to an

audience. The language used is not clear or

technically proficient. Little or no attempt has been made to apply an appropriate writing and presentation style.

Collaboration

(20%)

The work attempts to demonstrate an ability to cooperate and contribute effectively with others on collaborative tasks to achieve productive

outcomes as a team. It shows an appreciation of the differences that

result from working with different team members.

The work demonstrates effective cooperation

with others. It

recognises, evaluates, and adapts the

individual’s role within the team to best achieve the shared goals and future outcomes set. The work evidences an

engagement with the differences that result from working with

diverse team members and an openness to

change.

The work recognises and evaluates the strengths and abilities of the team, as well as the

opportunities and

challenges of

collaborative work. The work identifies and

deploys additional

resources (professional / specialist). The work

embraces the differences that result from working with diverse team

members.

The work recognises,

The work may show

critically evaluates, and

some evidence of

develops the individual’s

engagement but takes a

role and practices, and

mostly passive approach

leads similar developments

to working with others.

amongst the team. The

The benefits of working

work uses teamwork in its

as a team as not fully

approach to building

articulated.

community and actively

embraces the differences

that result from working

with diverse team

members and other

perspectives.

The work records few

examples of engagement, which may indicate a

difficulty when

collaborating with others. These characteristics have limited the outputs or

possibility of effective

collaboration.

The work evidences little or no engagement with others. This indicates a disengagement from (or rejection of)

collaboration.

General

Characteristics

Pass

(50 – 59)

Merit

(60 – 69)

Distinction

(70 – 84)

Distinction

Borderline Fail

(85 – 100)

(45 – 49)

(Credits may be

compensated)

Fail

(30 – 44)

(Credits may not be

compensated)

Fail

(0 – 29)

(Credits may not be compensated)

Creativity

(20%)

The work attempts to adapt/combine/transform existing knowledge

/concepts to a sufficient extent that it is distinct from these inspirations.

The work is new and

valuable by being

functional, thought

provoking, and /or

informative to an

intended audience.

The work and its creative idea / approach is new, surprising, and valuable to a clearly identified audience. It operates at a level of creativity

comparable to industry / professional

expectations.

The creative idea and style

The work may

inform (and are

demonstrate some

integrated consistently

originality (being new,

into) the work. It is new,

valuable, or surprising)

valuable, and surprising to

by

adapting/combining/trans

an identifiable and well

defined audience and it

forming some existing

exceeds this audience’s

knowledge/ concepts. It

expectations. It operates

partially explains its

as a leading example in the

value or engages an

field / discipline / industry.

audience, but it needs

to distinguish itself

from existing

knowledge/concepts

more clearly.

The work has evidence of limited originality

(newness, value,

surprisingness). It shows few

adaptations/combination s/transformations of

existing

knowledge/concepts to explain its purpose or

function or to engage an identified audience. It has mostly replicated

existing

knowledge/concepts.

This work evidences little or no originality (newness, value,

surprisingness). It relies too greatly on

replicating a very

narrow range of

existing knowledge / specific concepts. It does not explain its value nor identify an audience.