2024-25+Assessment+Template+-+Video+Capture-Upload+-+June+2024

2024/25 ASSIGNMENT REMIT – VIDEO PRESENTATION

Programme Title	BA/FdA EVM with Placement
Module Title	Event Experience Design.
Module Code	2424
ASSIGNMENT TITLE	Designing and Presenting a New Event Experience
Level	Level 4
Weighting	100%
Lecturers	Paul Stewart
W/C Hand Out Date	21/02/2025
Due Date	By 17:00 on 22/05/2025
Cut-off Date for Late Submissions (10 working days after the due date)	By 17:00 on 05/06/2025
Feedback Post Date	19/02/2025
ASSIGNMENT FORMAT	VIDEO PRESENTATION (CAPTURE OR UPLOAD)
Video Duration	15 minutes
Submission Format	e-Submission	Individual

Permitted use of Artificial Intelligence within this assessment

Delete as required: For this assignment, Artificial Intelligence can ONLY be used as stated within Using AI Ethically within Assignments document. https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6.

Assignment Context:

“Event design simply refers to the mental creation of an event before it takes place, first in the mind of the designer and then as it is communicated to those responsible for its production.”

(Bladen et al, 2012, p.55)

ASSIGNMENT TASK:

Design a new event experience (concept) of your choice for the events industry and produce a 15-minute narrated Panopto presentation justifying your experience design choices for the event.

The poster presentation must include:

Task 1. An introduction to the overall concept in terms of the actual event experience proposed using the 5Ws (Goldblatt and Lee, 2020) (15%)

Task 2 Explain and justify your choice of the concept elements as identified in the EMBOK Design Domain Structure: Theme, Content, Programme, Environment, Production, Entertainment and Catering https://www.embok.org/juliasilvers/ (60%)

Task 3. Explain and justify how this event will be funded and promoted. (5%)

MARKING CRITERIA:

• Below are the marking criteria that align with both the task(s) set and the quality of your video recording. Clear weightings/marks will be noted for each criterion. The overall mark awarded for this assignment will explicitly show how the mark was calculated based on your performance against each criterion.
• Students are advised to familiarise themselves with the Level 4 Grading Criteria, which apply to this assignment.
• Indicative marking criteria for your assignment are outlined below:
• Structure / clarity of communication / flow of discussion/quality of presentation materials (10%)
• An introduction to the overall concept including venue and location in terms of the actual event experience proposed 15%
• Explanation/justification of the concept elements as identified in the EMBOK Design Domain Structure 60%
• Explanation/justification of how this event will be funded and promoted 5%
• References – please consider carefully the quality, range and extensiveness of references (at least 15 references across different sources are expected) – references should emphasise journal sources but also include statistics, industry reports, news reports, government reports etc. Data currency (how recent is the data) and triangulation of references (cross-referencing data to add further justification to points) are critical (10%).

TASK GUIDANCE:

An introduction to the overall concept in terms of the actual event experience proposed. This should include details pertaining to the 5Ws: who, what, where, when and why (Goldblatt and Lee, 2020). For example:

Who – outline the target market and explain why this event is appropriate for the desired target audience.

What – what is the event concept (experience) proposed? What does this event offer attendees? What is the unique selling point (USP) or WOW factor?

Where – where will the event experience take place? Consider the proposed event concept carefully and identify a suitable destination, location and venue.

When – when will the event be held (time of year, which month, day and from what times). When will this event have maximum impact? Are there any other competing events taking place at that time?

Why – provide a convincing rationale for the event concept explaining and justifying why this event concept is appropriate, who will benefit and how.

The presentation should provide further detail about the event concept, specifically regarding:

The proposed content of the event experience (the main activities and experiences customers will enjoy)

The overall theme of the event experience

The event programme (what activities will run and when, consider timings and sequencing carefully)

The event environment (what type of atmosphere do you intend to create for the event? This may also relate to the chosen venue)

The production design for the event including staging elements (see: https://info.shoflo.tv/event-production)

The entertainment provision for the event

The proposed catering for the event

Explanation regarding how this event will be funded e.g. ticketing, sponsorship etc

Explanation regarding how this event will be marketed and promoted to reach the desired target audience

A convincing conclusion as to the merit of the event concept proposed, potential success and appropriateness.

Throughout the presentation, references to relevant theory, existing literature (secondary research) industry examples and research evidence is expected, in order to present critical and justified arguments to support the event concept proposed. A List of References should also be included at the end of the presentation.

Considering the duration of the presentation (15 minutes), the importance of rehearsal cannot be underestimated. Students may therefore find it useful to use a story board in order to thoroughly plan their presentation, script and timings in advance. Given the time constraints, it is necessary to ensure the key points are conveyed in relation to task areas set. Remember, the main focus should be on your event concept, which should offer a new type of event experience for consumers.

The presentation should also include:

The event logo and brand elements. Special attention should be paid to the use of typography, colour, photography / imagery as a way of effectively conveying the theme and related concept elements of the event to the appropriate event stakeholders.

Basic details about the event including: event name, date and times, venue, ticket price – what this includes and where tickets can be purchased from including links to any social media sites etc.

There are some excellent resources available through UCB’s ‘Assignment Life Cycle’ available via the module site on Canvas, which students may find useful.

For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

VIDEO CAPTURE GUIDANCE:

• This assignment will require you to become familiar with and use the Panopto system.
  Please follow this online guide for Panopto that shows you how to access the system, record a video using Panopto or upload an existing video to Panopto and submit your assignment to Canvas. Contact the DICE team at [email protected] if you need any further support.
• All students must verify their identity with their student ID card at the start of your recording.

Specific guidance for this assignment [Please include specific guidance on timings and how to showcase lists of references within the recording]:

LEARNING OUTCOMES:

1. Analyse the process of event design and the staging elements required for event planning.

2. Develop creativity in communicating effectively to different target groups through effective digital communication.

3. Demonstrate understanding of event theming and programming, content, venue management, production, entertainment, catering and hospitality, environment design and elements of finance.

ACADEMIC SKILLS OUTCOMES:

• The Academic Skills Outcomes to be developed by completing this assignment can be found here.
• For Apprenticeship programmes, identify the applicable Knowledge, Skills and Behaviours the assignment seeks to test.

GENERAL ASSIGNMENT GUIDANCE:

Using Artificial Intelligence (AI) ethically within your assessments	Please read the information below on how to use AI ethically within your assignments, including Grammarly. Please ask your lecturer or CASE if you are unclear about any information within this link. If a marker has questions about how you have used AI within your assignment, you may be invited to a meeting to discuss your work. https://rise.articulate.com/share/4h250QmyY8hNnsQ9HS7B702dJedhlsM6
Teamwork Assessment	Should this assignment require you to work as part of a team, you will receive an individual grade based on your performance and personalised feedback. The assignment brief will provide clear details on how your individual grade and feedback will be determined against the task and marking criteria.
Importance of Video Timings	Timings must be observed for all recordings.
E-submission	See the guidance below on e-submitting your assignment: https://www.ucb.ac.uk/higher-education-student-handbook/assessment-issues/
Cut-off date for late submissions (including for students with ECs and/or Support Plans)	The cut-off time for late submissions is 10 working days (UCB working days) after the original assessment hand-in/due date. After this time, you cannot submit any late assessments, even if you have Extenuating Circumstances to cover them. https://www.ucb.ac.uk/higher-education-student-handbook/assessment-issues/ (See Additional Information Section, ‘Assignments and how to Submit them’) Students with Support Plans may have additional time to submit their work after the formal submission date.
Generic Grading Criteria	The Generic Grading Criteria (GCC) are the generic features and expectations of work at a given level on your programme. The GCC per level is used in conjunction with the assignment marking criteria to determine the mark for your assignment. For more information on the GCCs for Levels 4-7, please click on this link. https://www.ucb.ac.uk/higher-education-student-handbook/assessment-fairness-and-marking/
Plagiarism and Academic Misconduct	Please read the policy on Plagiarism and Academic Misconduct below. UCB will be robust in ensuring that marks awarded for assignments are based on fair and ethical assessment and referencing practices by students. https://www.ucb.ac.uk/higher-education-student-handbook/essay-writing/plagiarism/
Extenuating Circumstances	Extenuating Circumstances (ECs) are significant personal difficulties which adversely impact your ability to complete your assignment. Please read the supporting information below if you have ECs impacting your ability to complete this assignment. https://www.ucb.ac.uk/higher-education-student-handbook/assessments-if-things-go-wrong/
UCB Referencing Guide	You are required to reference your sources within your assignments appropriately. Please click on the link below to learn how to reference various sources of information. This Guide also includes how to acknowledge all Generative AI used within your assignment, ensuring that you comply with the Using AI Ethically within your Assignments policy (as covered above). https://portal.ucb.ac.uk/download/referencing/referencing-guide.pdf
Access the Assignment Life Cycle	The Assignment Life Cycle offers you additional support at each stage of the assignment process. Please click on the link below: https://ucbirmingham.instructure.com/courses/37413